Fintech. Guidance at product speed.
Coordinate wallet education, reactivation and status content from one control plane.
Fintech teams need to adjust onboarding education and lifecycle prompts at product speed without losing control of eligibility. Wallet and financing content must also preserve trust through clear Arabic guidance and factual status updates.
Guidance at product speed.
One change, end to end.
Illustrative interface content, not a measured outcome.
What makes it hard.
Fast product releases
Wallet features and onboarding steps evolve quickly, creating pressure to change guidance without tying every edit to an app release.
Fraud and trust
Users need precise prompts and status messages that do not create ambiguity around identity checks, transactions or financing applications.
Arabic-first onboarding
Saudi users may expect clear Arabic education from registration through the first successful wallet activity.
Four things a team could build.
Analyse onboarding steps
A fintech could review where users interact with or dismiss educational content during wallet onboarding. Analytics would organise application-supplied events by content item, placement and configured context.
AnalyticsGuide new wallet users
A fintech could distinguish newly registered wallet users from established users using supplied account dates and activity events. Audiences would make different education content eligible for each configured group.
AudiencesRun wallet reactivation
A fintech could target users who have not completed a wallet transaction within a defined period. Campaigns would present an eligible prompt and organise supplied interaction events for later analysis.
CampaignsSend financing updates
A Saudi fintech could send an application update after its own system records a financing status change. Messaging Channels would route approved content through the configured provider for an eligible recipient.
Messaging ChannelsWhat does the work.
Campaigns
It controls targeted wallet education and reactivation content through schedules, eligibility rules and approval workflows.
Audiences
It separates lifecycle groups using account attributes and activity events supplied by the fintech.
Analytics
It reports captured onboarding and campaign events by content, placement, cohort and configured context.
Messaging Channels
It routes approved financing and account updates through configured providers using recipient eligibility and consent data.
Residency, certification and SAMA.
Data residency. Today ContentFlow runs as a single deployment on infrastructure located in Riyadh, Saudi Arabia, so production content and end-user data are processed in the Kingdom; that is a property of how we are currently deployed rather than a control the product enforces, encrypted backups and some third-party processors are handled outside the Kingdom, and an in-Kingdom-only arrangement is something we agree in writing on an Enterprise plan rather than something this page can promise.
Certifications. Our controls are built around the requirements of the Saudi PDPL. Backups are encrypted with AES-256 and restore-tested. HTTPS is enforced across the site. SOC 2 Type II and ISO 27001 are planned.
Production integration today uses the REST API. Native SDKs for React Native, iOS, Android and Web are in preview and are not generally available. The @contentflow/cli package is not published yet.
One engineering integration up front. After that your team publishes content changes without a new app build and without a new app store submission.
Publishing content through ContentFlow does not require a new build or a new store submission. Any change to your app's own code still goes through Apple and Google review, and remotely delivered content has to stay inside the purpose your app already declares and the store policies that apply to it.
SAMA. ContentFlow has not been assessed against SAMA's outsourcing or cloud computing rules and does not claim compliance with them. Those rules sit with you as the regulated entity. What we can put in front of your assessment is the deployment location, the sub-processors involved, the data flows, the retention behaviour and the access controls in place; ask and we will send them.
The Free plan is for evaluation. Our terms do not permit real production, personal or regulated end-user data in evaluation or sandbox environments, so a pilot carrying real customer data runs under a signed agreement.
What teams ask.
Can we target new wallet users separately?
Yes. Audiences can evaluate registration dates, activity events and other attributes that the fintech chooses to supply.
Can financing updates follow our status changes?
Yes. The fintech supplies the relevant status event, and Messaging Channels routes approved content for an eligible recipient through the configured provider.
Can analytics prove that content caused a transaction?
No. Analytics reports captured events and experiment results, but it does not by itself establish that content caused a financial outcome.
Five sectors, one platform.
Production integration today uses the REST API. Native SDKs for React Native, iOS, Android and Web are in preview and are not generally available. The @contentflow/cli package is not published yet.