CONTENTFLOW PRODUCT 01/07

Dynamic Blocks. Live-edit app UI blocks.

Update in-app UI content without waiting for an app release.

Dynamic Blocks let product and marketing teams manage remotely editable UI blocks inside the app. Each block can carry media, a title, subtitle, CTA deep link, and A/B variants, so teams can adapt in-app surfaces without asking engineering to ship a new release.

A/B
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01

Remote UI control

Edit media, text, CTA deep links, and A/B variants from ContentFlow. Product and marketing teams can keep in-app surfaces current without a new app release.

02

Safer publishing

Publish live and roll back from the same workflow. Version history helps teams understand what changed and recover previous content when needed.

03

Built for experiments

A/B variants are part of the block model. Teams can test different content treatments and connect results to ContentFlow Analytics.

Part of one platform

Teams integrate ContentFlow once through the REST API today, with native SDKs for React Native, iOS, Android, and Web in preview. After integration, Dynamic Blocks connect to campaigns, audiences, localization, and analytics so content can be published, measured, and rolled back from one place.

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