Audiences. Live segments as data changes.
Target users with segments that stay current as data changes.
Audiences let teams build rule-based segments that recompute live as user data changes. Product and marketing teams can define who should receive content and understand each user’s channel reachability across in-app, Push, SMS, and WhatsApp.
Live recomputation
Segments update as user data changes. This keeps targeting aligned with the user’s current state instead of a stale list.
Rule-based segments
Build audiences from clear conditions your teams can understand. Product and marketing teams can collaborate on who should qualify for each experience.
Channel reachability
See whether a user can be reached through in-app, Push, SMS, or WhatsApp. This helps teams coordinate the right message on the right channel.
Audiences power targeting across ContentFlow campaigns, journeys, dynamic blocks, and messaging channels. Once user data is available through the REST API, with SDKs in preview for app surfaces, teams can publish relevant in-app content without rebuilding segmentation logic elsewhere.