Analytics. Measure campaigns, blocks, and tests.
See how in-app content performs while teams keep publishing.
Analytics gives teams live visibility into campaign and block performance. Product and marketing teams can read funnels, compare A/B test results, and understand how users move from receiving content to taking the intended action inside the app.
Live performance
Monitor campaign and block results as content runs. Teams can understand current performance without waiting for a separate reporting cycle.
Funnel visibility
Follow user movement across key funnel states. This helps teams spot where users view, click, or continue toward conversion.
A/B test results
Compare variants from the content workflow. Product and marketing teams can use the results to decide what to keep, change, or roll back.
Analytics is connected to ContentFlow’s publishing workflow, not separated from it. After integrating through the REST API, with native SDKs in preview, teams can publish blocks, campaigns, journeys, and messages, then review performance from the same system.